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Vision, mission, values


We are a global development supplier of EC systems and components and maintain a leading position as a developer in the vacuum units market.


Domel is a socially responsible company. As a global developer and supplier of advanced solutions in the field of electric motors and components based on our own innovative technologies, we enable the growth and sustainable development of the Domel group, in this way providing quality jobs in the broader environment.

Domel draws its creative energy from its rich industrial tradition, and is one of the largest global producers of electric motors and suction units, where it has a 60 per cent share of the European market. Through our network of representative offices, Domel is present on all of the world’s leading markets. We are a developmental supplier with a clear vision and in-house development, through which we create trends and technical solutions at all levels of individual products and devices. Domel has received numerous awards from independent technical and consumer organizations, our laboratories are part of the national and international development network, we invest a great deal into social responsibility and enjoy long-standing collaboration with manufacturers in numerous branches of industry.


We are all creating a future together which is sustainable and viable in the long term. We are guided by our values, which are based on sustainable company development and social responsibility.

Creativity and ambitiousness

Work at Domel means a professional and personal challenge, where constant learning and personal development establish the foundations for greater creativity. We take time for thinking and innovative approaches, and we encourage new ideas, rewarding the good ones. We are constantly improving the methods and results of our work.

Our goals are high, but attainable. We have the courage to accept obstacles and errors, from which we are able to learn. We set high targets on the company level and on the level of each individual, wherein we encourage healthy competition and aspirations towards education and promotion at the workplace, and at the same time we strive to achieve a balance between work and family life.

Responsibility and economy

Our motto is “I do what I say.” We always fulfil obligations and promises.

In all circumstances and at all times we act rationally with company assets, as if this was our own property, while at the same time we strive to obtain maximum yields from the lowest possible inputs. Since we are results-oriented, we operate in the direction of developing optimal products, achieving optimal conditions in the market, constantly reducing costs, continually searching for business opportunities and the generation of profit.

Respect and cooperation

We behave towards others as we would wish others to behave towards us. We do not permit disrespectful attitudes. Cruelty, unscrupulousness and conceitedness have no place here.

We are together for better or worse, we uncover and resolve potential problems, and we also celebrate together. We collaborate in setting and fulfilling goals, where we realise that we are a collective that can only achieve these goals through cooperation. For this reason we encourage the team method, we actively collaborate in teams, we encourage diversity of thinking, and we stress the importance of the individual’s contribution to the common result.

Care for customers and employees

Since we are aware that the customer is king, a rational openness to the customer’s needs has constantly been our competitive advantage. We have a plan and targets for working with clients. Our approach to clients is high-quality and genuine, meaning that we take time for clients, we seek out the best possibilities for price and quality, we are approachable, we create a pleasant atmosphere, and we are friendly, reliable and flexible.

We work to ensure the development, selection and professional and personal growth of employees, so the right people get to the right jobs. Our jobs enable creativity, they bring inner satisfaction to employees, they are not uniform, they are appropriately remunerated and not injurious to health.


We are proud to be Domel people. Employee loyalty is the cornerstone of our company’s existence and development, since it signifies the merging of career dreams and company goals. We are striving to create a comprehensive system for managing human resources. All employees are aware that it is important to identify with the harmonised goals, values, mission and vision of the company.

Fundamental principles.pdf